Meet the

Growers

Meet the

Decofresh Holland has formed an exclusive strong partnership with a group of leading rose producers in Kenya.   

Together they are exploring new ways to supply quality roses to an ever-changing market. You are most welcome to get to know us better. 

Akina

Akina farm (Fontana group) is located on the outskirts of Nakuru in Njoro, about 2 hours North West from Nairobi.

Situated at 2350m above sea level the farm was started in 2007 as one of the first high altitude Rose farms in the area. The cultivated area is currently 17 ha of green houses, with the intention of expanding to 19 ha in 2016.

In the green houses, 80% of the Roses are cultivated on hydroponics and 20% in soil, Akina operates differently to most conventional farms, as each variety is graded independently in the field maintaining high quality standards and high levels of accountability and traceability on any quality related issues.

By minimizing the handling and tampering during the process of internal transport from the flowers on the farm to a central grading hall. Strict protocols are maintained for the cooling chain to ensure our buyers get the best possible product.

Akina farm currently grows 12 varieties and continues to increase its range to meet its market’s needs, predominantly suppliers for the Dutch Flower Auctions and gradually expanding to supplying customers directly around the globe. A lot of attention is given in selecting new niche varieties with garden shapes and scented roses.

The farm operates under IPM and emphasizes biological pest and disease controls, we continue to work towards reducing the use of chemicals and focus on what’s better for the environment (organic composts, organic soil boosters, Neem treatments, biological fumigation of media, IPM are to list a few), The farm has livestock of sheep and cows, which assist in maintaining the grass, milk produced is sold at subsidized rates to employees and the entire farm operates on a closed water circuit whereby 100% of rainwater from roofs and road is collected into our 350,000m3 reservoir. The recycled water from the roses is used to grow fodder and grass for the cows and sheep.

 

Fiesta
Adalonia

Adalonia

Atomic

Atomic

Buttercup

Buttercup

Fiesta

Fiesta

Kahala

Kahala

Lady Like

Lady Like

Marie Claire

Marie Claire

Mariyo

Mariyo

Vanilla Sky

Vanilla Sky

Very Cute

Very Cute

White Kahala

White Kahala

Yashika

Yashika

Crimson Sky
Ayana

Ayana farm (Fontana group) Established in 2010, the farm is located on the fringes of the Mau Forest complex  about an hour from Nakuru in the Great Rift Valley - Kenya.

At an altitude of 2600 meters above sea level, it is one of the highest commercial rose farms in the country.

The farm enjoys cool environment conducive for growing quality roses. The farm primarily produces roses. With 35 hectares in production, it offers 17 available varieties, However with an innovative and dynamic variety selection program, the list keeps being reviewed to offer our customers with an entire range of products to suit the ever changing market trends. The farm has 1 hectare of  Pionea which comes into production once a year around February/March, targeting the special event period of Valentine’s day and women's day.

Ayana’s main flower markets are the Dutch FloraHolland auctions and the wholesale market.

The farm has scooped several awards through the IFTEX best grower competitions, 2014 Gold and Bronze (Freedom, Tycoon respectively) and 2015  Platinum award (Tycoon variety)

Over 600 workers are employed, which is equivalent to supporting over 2400 people from the surrounding community.

Due to the increasing concerns about the ongoing pressure on the environment, Ayana farm has taken considerable steps in incorporating environment friendly pest and disease control measures through the following IPM measures and 80 % of the water used for irrigation is sourced by collecting rainwater from greenhouse roofs. The farm also has MPS GAP certification.

 

Abstract

Abstract

Ascot

Ascot

Atomic

Atomic

Attraction

Attraction

Barbarella

Barbarella

Cherry Brandy

Cherry Brandy

Crimson Sky

Crimson Sky

Deep Purple

Deep Purple

Dividend

Dividend

Dynamic

Dynamic

Edge

Edge

Escalante

Escalante

Free Spirit

Free Spirit

Freedom

Freedom

Habari

Habari

Olduvai

Olduvai

Rainbow Peach

Rainbow Peach

Sweet Surrender

Sweet Surrender

Sweetness

Sweetness

Tabasco

Tabasco

Twinkle Blush

Twinkle Blush

Tycoon

Tycoon

Vintage

Vintage

Alisha

Alisha ( Fontana group) Mau Flora Ltd Farm, was established in 2013 in Turi, Molo area on the highlands overlooking the Great Rift Valley – Kenya, at an altitude of 2400, just North of Nakuru. The farm area is around 125 ha and divided between rose greenhouses and a dairy farm.

 The Rose farm initially started with 15 ha and then expanded another 21 ha, so as of August 2015 the farm has a total of 36 ha greenhouses planted. During 2016 another 5 Ha will be added, meaning a total of 41 Ha.

 The brand name for this farm is Alisha, since this is the latest farm there are a lot of new and premium niche varieties on this farm. The marketing strategy is to target the high segment market through various wholesalers worldwide and supply the Dutch flower auction.

 Alisha, like the other farms in the group, follows the same awareness to environment concerns and takes many steps to reduce the amount of water sourced from the ground and reduce the use of chemicals and fertilizers.

A solar electricity generation unit will be installed to generate at least 70 % of the power usage and there are around 400,000 M cube lined basins to store the water that we collect from the greenhouse roves. The use of Hydroponics reduces the use of water and fertilizer and computerized drip irrigation, tensiometers and suction tubes all contribute optimal irrigation and fertilizer to the plants. The use of IPM and biological/organic products is to reduce the use of chemicals in the ground and for pest and disease control.

 The dairy farm’s high tech facility by-products such as the cow dung are used for manure for the roses and to feed the earthworms in the vermicomposting process.

 

 

Cappuccino
Adalonia

Adalonia

Atomic

Atomic

Barracuda

Barracuda

Candy Girl

Candy Girl

Cappuccino

Cappuccino

Deep Purple

Deep Purple

Duchesse

Duchesse

Explorer

Explorer

Fine Wine

Fine Wine

Fireball

Fireball

Harmony

Harmony

Lois Lane

Lois Lane

Love Story

Love Story

Maritim

Maritim

Newsflash

Newsflash

Paloma

Paloma

Pink Torrent

Pink Torrent

Stardust

Stardust

Suplesse

Suplesse

Tabasco

Tabasco

Belle Katharina
Omang

XFL. Xpressions “Omang”

Omang farm (Xpressions group). Started in 2007 is at an altitude of 2100m above sea level, near the town of Njoro in the Great Rift Valley - Kenya. The farm is now 33ha under green houses.

The group’s mission is to bring unique & good quality Roses to the market, which are mainly the Dutch Flowers auctions and various wholesale markets worldwide.

Our assortment and variety selection is always undergoing improvements and innovations to suit the ever-changing market trends.

This comprehensive variety selection program in partnership with the rose breeders & our marketing partners Decofresh was started here.

The strategy is the provide premium and niche roses to the higher segments and reach out to florists through various marketing channels.

Over 1600 Kenyans are employed from the surrounding area and the farms operate responsibly in the rural environment they are located in, adding to the wealth of the local communities & preserving local cultures & environment.

Our farms are Global GAP, MPS & KFC Silver certified. XFL is FFC Silver, Global GAP & MPS certified. These are comprehensive, regularly audited labels ensuring the farms performance & compliance on Adherence to local, CBA’s, environment management plan, employee welfare etc.

  

ABL Africa Blooms “Omang”

Omang farm of Africa Blooms was the second farm in the group portfolio of Xpressions. Is a farm of 20ha of roses under green houses, is situated at 1950mtrs above sea level, just on the outskirts of Nakuru. This farm allowed “Omang” brand expand its assortment on offer.

ABL Omang has also benefited from the variety selection program and the flowers exported from this farm have performed very well on the markets.

ABL is also the farm where the group has tried & tested improved growing methodologies including raised beds, humidification etc. These technologies are now being adopted across the group in a phased manner.

Our farms are Global GAP, MPS & KFC Silver certified. XFL is FFC Silver, Global GAP & MPS certified. These are comprehensive, regularly audited labels ensuring the farms performance & compliance on Adherence to local, CBA’s, environment management plan, employee welfare etc. ABL plays an active role in the local community affairs providing support where necessary including free drinking water.

 

 

 

Adalonia

Adalonia

Athena

Athena

Belle Katharina

Belle Katharina

Brasil

Brasil

Brigitte Bardot

Brigitte Bardot

Brinessa

Brinessa

Caraluna

Caraluna

Catch

Catch

Celeb

Celeb

Cely

Cely

Colosseum

Colosseum

Crazy Eye

Crazy Eye

DFR 101

DFR 101

DFR 102

DFR 102

DFR 103

DFR 103

DFR 106

DFR 106

DFR 108

DFR 108

DFR 112

DFR 112

DFR 18

DFR 18

DFR 19

DFR 19

DFR 21

DFR 21

DFR 25

DFR 25

DFR 26

DFR 26

DFR 27

DFR 27

DFR 34

DFR 34

DFR 37

DFR 37

DFR 38

DFR 38

DFR 39

DFR 39

DFR 40

DFR 40

DFR 41

DFR 41

DFR 42

DFR 42

DFR 44

DFR 44

DFR 47

DFR 47

DFR 48

DFR 48

DFR 49

DFR 49

DFR 50

DFR 50

DFR 52

DFR 52

DFR 55

DFR 55

DFR 57

DFR 57

DFR 63

DFR 63

DFR 64

DFR 64

DFR 65

DFR 65

DFR 78

DFR 78

DFR 89

DFR 89

DFR 99

DFR 99

Diabolo

Diabolo

Duchesse

Duchesse

First Kiss

First Kiss

Flash Eye

Flash Eye

Golden Temple

Golden Temple

Grasshopper

Grasshopper

Greenway

Greenway

Helen Of Troy

Helen Of Troy

Imagination

Imagination

Jabulani

Jabulani

La Belle

La Belle

Lamu

Lamu

Limelight

Limelight

Lion King

Lion King

Love Pearl

Love Pearl

Mabella

Mabella

Magic Silver

Magic Silver

Mariyo

Mariyo

Minion

Minion

Miraculous

Miraculous

Newsflash

Newsflash

Penny Lane

Penny Lane

Pompidou

Pompidou

Red Eye

Red Eye

Reflection

Reflection

Romanza

Romanza

Roxy

Roxy

So Peach

So Peach

Sombrero

Sombrero

Sovereign

Sovereign

Splash eye

Splash eye

Star Trek

Star Trek

Sunsplash

Sunsplash

Suzy Q

Suzy Q

Swan Grace

Swan Grace

Talisman

Talisman

Tormenta

Tormenta

Very Cute

Very Cute

Amor

AMOR Sojanmi Springfield is the latest farm in the group from the owners of Xpressions. Established in 2013 & is now 43 ha under green houses, at 2400mtrs above sea level a few minutes drive from Njoro. The variety selection and production  has introduced some of the most stunning roses available on the market. The beautiful roses are well appreciated by the market and under the Amor brand, the farm was awarded the best grower award in 2015 by a committee of buyers from the Dutch FloraHolland auction. The award was given for introducing 25 new varieties, out of which 20 were the most demanded and highest paid varieties on the auctions.

SSL is MPS certified. Over 700 Kenyans from the local communities are gainfully employed. Environ management features like rainwater harvesting, wetland conservation are in built in the design & layout of the farm.

Gravity
Acapulco

Acapulco

Adalonia

Adalonia

Alhambra

Alhambra

Catch

Catch

Cely

Cely

Cosima

Cosima

DFR 107

DFR 107

DFR 87

DFR 87

Duchesse

Duchesse

Fairway

Fairway

Fireball

Fireball

Freedom

Freedom

Gravity

Gravity

Greenway

Greenway

High & Orange Magic

High & Orange Magic

Joker

Joker

Julischka

Julischka

Lady butterfly

Lady butterfly

Maritim

Maritim

Olympus

Olympus

Pirouette

Pirouette

Poker Face

Poker Face

Pompidou

Pompidou

Reflection

Reflection

Rise N Sun

Rise N Sun

Romanza

Romanza

Rosemary

Rosemary

Roxy

Roxy

Silantoi

Silantoi

Sunchaser

Sunchaser

Wedding Rose

Wedding Rose

Wild Look

Wild Look

Wild Love

Wild Love

Ever Red
Bliss

Established in 2010, the Farm is located in Njoro, about 30km from Nakuru town in the Great Rift Valley - Kenya at an altitude of 2350 meters above sea level . The location has one of the most suitable climates for producing quality roses.

At currently 35 hectares with 21 varieties, Bliss exports quality roses to all over the globe, either directly or through the FloraHolland auctions.

The farm Is certified with MPS and with a total of almost 700 employees, for which the farm adheres to ethical production practices observing social and environmental standards.

3D

3D

Adalonia

Adalonia

Athena

Athena

Catch

Catch

Confidential

Confidential

Duchesse

Duchesse

Ever Red

Ever Red

La Belle

La Belle

Mariyo

Mariyo

Newsflash

Newsflash

Ocean Song

Ocean Song

Pegasso

Pegasso

Stardust

Stardust

Sweetness

Sweetness

Yashika

Yashika

Tiara

 

A rose farm established in 1994 of 9Ha and located in Nakuru town situated in the Great Rift Valley – Kenya. At an altitude of 1900m above sea level, the farm has been exporting to various retails markets and the Dutch auctions.

Due to changing trends on the market, the farm now specializes in growing premium quality rose by using climate control systems and has since created a brand name of "Tiara" (Buds & Blooms) Over 200 employees work on the farm, which is MPS certified and adheres to ethical production practices observing social and environmental standards as part of its vision and mission statement.

Celeb
3D

3D

Celeb

Celeb

Classico

Classico

Duchesse

Duchesse

Explorer

Explorer

Florentine

Florentine

Honolulu

Honolulu

I2i

I2i

Madam Red

Madam Red

New Orleans

New Orleans

Newsflash

Newsflash

Pegasso

Pegasso

Penny Lane

Penny Lane

Royal Pink

Royal Pink

Salimia

Salimia